Choosing Your Target Keywords - SEO Tips
One aspect of SEO is optimizing your website for target keywords. In other words, choosing a specific list of words and/or phrases your customers are searching for.
Ask yourself:
- Exactly which words are potential customers searching for?
- How many other Websites are also targeting those same words, or how competitive are your target keywords? Be realistic; if they are highly competitive keywords - you might be better off to try for less popular ones.
It is very important to try to think like a customer. A common mistake we see all the time is to primarily target your own business name. The problem with this; you will only attract existing customers who already remember your name. Any potential new customer that can’t remember your name, or has never heard of you is going to search for general terms. So think like a potential customer who doesn't know you.
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